Lux Marketing
Real-Time Audience Partnership

Real-time intent from
our network.
Your ads.

We identify purchase-ready consumers from Lux's proprietary data network — and push those new audiences directly into your Meta and TikTok CAPI, in real-time.

We find the buyers. The platforms just serve the ads.

The Value

Stop feeding platforms your same audiences.

Everyone's optimizing Meta and TikTok with the same data — site pixels, cookies, engagement history. You're competing for the same lookalikes. We do something different: we find purchase-ready consumers on our network and push those new audiences directly into your CAPI. Fresh buyers. Fresh signal. No more fighting over the same pool.

The Mechanics
01

We identify purchase-ready consumers

Across our proprietary data network, we spot consumers actively demonstrating purchase behavior in your category — warm buyers the platforms have never seen.

02

We push new audiences into your CAPI

Those consumers flow directly into your Meta CAPI or TikTok CAPI as fresh audience events — high-intent, continuously fed, never a static list.

03

Your ad engines get fresh signal

Meta and TikTok optimize against the data you feed them. We feed them purchase-ready signals from consumers they've never seen before — expanding your reachable audience beyond what their algorithms find.

04

You capture value you'd never reach

The people we push aren't on your pixel, aren't on any lookalike model, aren't in anyone else's retargeting pool. They're warm buyers you can't reach any other way.

Our Data

The people we push come from these active data pools — and more are being added all the time.

US Investors

Consumers actively seeking investment opportunities — real estate, markets, business ventures. High income, high intent, ready to allocate capital.

US/DR Beauty Consumers

US and Dominican Republic beauty buyers with demonstrated purchase behavior in cosmetics, skincare, haircare, and wellness categories.

Expats in the DR

Americans and others living in the Dominican Republic — established residents with purchasing power and active consumer behavior across lifestyle, real estate, and daily goods.

The Edge

Built on our network, not theirs

Meta and TikTok's tracking is broken by privacy changes. The audiences we push come from first-party behavioral signals on our own network — independent of any platform's pixel or cookie.

New buyers, not recycled audiences

Lookalikes, retargeting pools, and pixel-based audiences are all the same people over and over. We push warm buyers from our network — consumers your pixel has never seen, your competitors haven't reached, and the platforms couldn't find on their own.

Category-accurate audiences

We identify consumers by the categories they're actively buying in — not by vague demographics or interests. Push electronics buyers to an electronics campaign, health shoppers to health ads. Relevance drives efficiency.

Who It's For

Agencies

Feed your clients' campaigns with warm buyers the platforms can't find on their own — audiences built from Lux's proprietary data network.

  • Acquisition from audiences outside platform discovery
  • Faster learning phases with high-intent first-party signal
  • Defensible competitive moat — competitors can't buy the same network

Consumer Brands

Tap into a stream of warm buyers from our network — people your pixel has never seen, pushed directly into Meta and TikTok as fresh audiences.

  • Access warm buyers no pixel could find
  • Lower CAC by targeting people already in-market
  • Outperform brands relying only on platform discovery

Ready to feed your ads with real intent?

Partnerships are negotiated individually. Reach out to discuss terms, pricing, and integration — on your schedule.